| | | | | | | | VAIL TOWN COUNCIL AGENDA MEMO
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| | | | | | | | ITEM/TOPIC: Follow-up Report from Town of Vail and Vail Mountain Retreat: Status Update on Vail Guest Experience Collaborative Initiative
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| | | | | | | | PRESENTER(S): Mia Vlaar, Economic Development Director, Phil Metz, Vice President, Resort Marketing - Colorado at Vail Resorts
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| | | | | | | | ACTION REQUESTED OF COUNCIL: Town Council feedback and direction is requested.
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| | | | | | | | BACKGROUND: The Vail Town Council and Vail Mountain executives met August 27, 2018 to discuss a number of items that would help address creating a “seamless Vail guest experience” and how the town and Vail Mountain can work collaboratively to create the environment that supports the experience. Part of this renewed partnership between the Town of Vail and Vail Mountain is an agreement to identify areas where the two entities could collaborate on a multi-year strategic plan, including special events and guest services training. Areas of focus for this plan would center on continued alignment and collaboration to provide a world-class experience for our collective vacationing guests and progress the tourism economy forward, focusing first on the winter season with year-round implementation to follow.
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