Item Coversheet

VAIL TOWN COUNCIL AGENDA MEMO

ITEM/TOPIC:   Update on Snow Days taking place December 13-16, 2018.


PRESENTER(S):   Mia Vlaar, Economic Director and Peggy Wolfe, Highline

ACTION REQUESTED OF COUNCIL:   No action requested.  Informational only.

BACKGROUND:  

The Town of Vail, Vail Resorts, Highline, and community partners have come together to support a new and improved, large scale community wide event to stimulate demand and drive visitation in Vail from December 13 – 16, 2018.

The Commission on Special Events funded Snow Days $30,000 in 2018 and the Vail Town Council funded an additional $270,000 in August 2018.  This funding is in addition to Vail Resorts committing to fund $200,000 and provide additional sponsorships and marketing support.


ATTACHMENTS:
Description
Snow Days Update Memo